Creating iOS apps begins with clarity about the audience, the app's purpose, and the primary scenario to address in the initial release. A solid discovery phase helps outline the MVP, select suitable architecture, and sidestep features that seem impressive on paper but don’t enhance actual usage.

With the foundation in place, attention moves to UI behavior, performance, and reliability across iPhone variants and iOS releases. Uniform navigation flows, thoughtful state handling, and well-planned integrations (payments, authentication, analytics, backend APIs) make the product simpler to maintain and scale after launch on the App Store.